Graphic Design - Our responsibilities

I have been saying for several years now that the whole work structure is changing and that the effects of computerisation and robotics will make the workplace a "New World". 

Clearly we will no longer require mass energy consuming workers in many if not most industries. Indeed the daily mass commute could also change as a result.  Marketing and branding will also undergo a radical shift. As sustainable products come to the fore. Cavalier and exploitative marketing will not survive as the effects upon our vulnerable young become more obvious. The plastics age has revealed our lack of understanding of the danger to the entire ecosphere.

I am sorry to say that we in the creative arts have been as guilty as any other industry in encouraging the desire to need or want things that are not always for our own good. We all need to feel good but not at the cost of all things mortal.

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